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OD Insider | March – April 2015

President’s Message

President's Message, OD Insider | March - April 2015

It has been my privilege to serve as your president for the past two years. I am grateful to have had the opportunity to develop my leadership skills and to lead our board and members through changes which have impacted our profession at a provincial and national level. Thank you to our Board of Directors and association members for your ongoing commitment and support.

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ESEL Now in Twelve BC School Districts!

Features, OD Insider | March - April 2015

On March 3rd we hosted our 2015 Leg Day featuring a breakfast for 31 MLAs to learn about our Eye See … Eye Learn® program and attend a special presentation by TEDx speaker Dr. Cameron McCrodan. This was a successful event and we look forward to the further expansion of Eye See … Eye Learn® in BC.

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Highlights from the 2015 Annual Conference and OPTOFAIR

Association News, OD Insider | March - April 2015

Thank you to everyone who attended the 2015 Annual Conference and helped to make the event a success. Over 397 Doctors of Optometry and staff attended the three-day event which included quality education seminars for doctors and optometric assistants / opticians, our Awards Lunch paying tribute to the late Dr. William Jackson, and our carnival-themed OPTOFAIR with a special tribute to the late Dr. Sherman Olson.

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Congratulations to Our Award Recipients

Association News, OD Insider | March - April 2015

During our Awards Lunch on March 1 we recognized some outstanding members of the profession. Congratulations to our award recipients for 2015!

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Congratulations to Our Prize Winners

Association News, OD Insider | March - April 2015

Congratulations to our Early Bird and OPTOFAIR Passport prize draw winners!

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Election for BC Doctors of Optometry Directors

Association News, OD Insider | March - April 2015

All eligible voting members have received an electronic ballot for the 2015 election of Directors. Seven candidates have been nominated for the five vacant positions. The term of office for elected Directors will commence on May 1, 2015.

Voting will close at 6:00pm on Wednesday, April 29.

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Connecting with Government

Association News, OD Insider | March - April 2015

We have been busy working on behalf of optometrists to build relationships with local government. Thank you to our committed volunteers who take the time to attend local events and participate in government relations activities which help to shape the profession.

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BC Doctors of Optometry Staff News

Association News, OD Insider | March - April 2015

Welcome to Selina Kohl, Member Services Coordinator

We are pleased to introduce Selina Kohl as the new Member Services Coordinator taking over for the duration of Cindy Chow’s maternity leave.

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PharmaCare Now Covering Ocriplasmin (Jetrea®)

In Brief, OD Insider | March - April 2015

Effective January 27, 2015, PharmaCare will cover ocriplasmin (Jetrea®) for the treatment of symptomatic vitreomacular adhesion (VMA), as a Limited Coverage benefit through its Special Authority (SA) program.

Detailed Limited Coverage criteria are listed online. Special Authority (SA) requests will be accepted from retinal specialists only.

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Hotline for Questions Concerning Driver Fitness

In Brief, OD Insider | March - April 2015

If you have questions or concerns regarding Visual Field interpretation or licensing requirements, you can contact OSMV driver medical fitness staff via a dedicated phone line for medical professionals: 1-250-953-8612.

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World Glaucoma Week

PR Update, OD Insider | March - April 2015

March 8 – 14 was World Glaucoma Week and we urged Canadians to get their eyes examined since early detection can help to control the disease.

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Urgent Care for Vision Health Month

PR Update, OD Insider | March - April 2015

May is Vision Health Month, and our focus this year will be on encouraging people to visit a doctor of optometry for urgent care issues. Doctors of Optometry Canada (DOC) has a robust campaign planned for May, including matte stories to be distributed to News Canada and articles which will appear in Today’s Parent and Chatelaine. These articles will use real patient stories to demonstrate the role that optometrists play as a first line of defense to treat eye problems as soon as they arise.

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Radio Ad Buy for Urgent Care

PR Update, OD Insider | March - April 2015

BC Doctors of Optometry is launching a 30-second radio ad buy across 20 radio stations in 5 primary markets throughout Vision Health Month in May. The goal of this radio ad is to raise awareness of Doctors of Optometry’s expanded scope of practice and promote the importance of having a pre-existing relationship with your optometrist – both as a preventive measure, and to ensure more personalized, continuous care if you experience an urgent eye care issue.

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Volunteer as a Media Spokesperson in Your Community

Member Benefits, OD Insider | March - April 2015

Our Urgent Care campaign will launch in May and we are looking for volunteer spokespeople to engage with local media throughout BC. If you are interested in representing BC Doctors of Optometry and can spare some time to speak with the media about the role of optometrists in your community, please let us know!

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Update your contact information to stay informed!

Member Benefits, OD Insider | March - April 2015

Have you recently changed practice locations, or has your phone number or email address changed? Let us know so we can stay in touch with important updates about the profession and your Association.

Please contact info@optometrists.bc.ca with any changes to your personal or contact information.

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Centennial Optical Designer LabPack available to members

Member Benefits, OD Insider | March - April 2015

Centennial Optical’s Designer LabPak is a combined Designer Frame and Lens offer available to BC Doctors of Optometry members.Centennial

With the Designer package you can price well-known Designer eyewear brands at one harmonized price. This eliminates the “calculator pricing approach” and improves price transparency for your patients.

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Stay in touch with your patients with BC Doctors of Optometry recall cards

Member Benefits, OD Insider | March - April 2015

Consider sending your patients a BC Doctors of Optometry branded recall card for your next round of recall! Choose from the two designs below and the back of the card will be customized with your practice details. We will coordinate the entire printing process from setting up proofs to shipping to your office.

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Roster Update

Roster Update, OD Insider | March - April 2015

Returning Members

Dr. Kam Dhaliwal
Dr. Clara Malinsky

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Calendar

Calendar, OD Insider | March - April 2015

May

BC Doctors of Optometry Board of Directors Meeting
May 2 – 3, 2015
Vancouver, BC

Vision Health Month

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