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OD Insider | May – June 2015

President’s Message

President's Message, OD Insider | May - June 2015

It’s with great enthusiasm that I begin my term as President of BC Doctors of Optometry. Over the past nine years I have been fortunate to have had the opportunity to be involved in the Association by serving on the Public Relations committee. This has been an exciting challenge, from the initiation of the Doctors of Optometry BC campaign, which won North American advertising awards, to the rebranding of BC Doctors of Optometry last year. I am honoured to have the opportunity to continue to serve the Association and the profession as President.

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Welcome to the New Members of our Board of Directors

Features, OD Insider | May - June 2015

We would like to extend a warm welcome to our new officers and directors. We look forward to working with you in the coming year. The BC Doctors of Optometry officers and directors for 2015 are as follows:

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Urgent Care for Vision Health Month

Features, OD Insider | May - June 2015

May was Vision Health Month, and our focus this year was on visiting a doctor of optometry for urgent care issues. Doctors of Optometry Canada (DOC) continued its partnership with Rogers Media to distribute the following articles:

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Radio Ad Buy for Urgent Care

Features, OD Insider | May - June 2015

You may have heard our 30-second radio ad with the Jeopardy theme of “Emergency Room vs. Optometrist” encouraging listeners to visit their Doctor of Optometry for urgent care issues. The ad was played throughout Vision Health Month on 20 radio stations in 5 primary BC markets.

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Volunteer with the OPTOFAIR Committee

Association News, OD Insider | May - June 2015

Our annual OPTVolunteer for the Optofair CommitteeOFAIR is the biggest ophthalmic tradeshow in Western Canada, attracting over 60 exhibitors and hundreds of delegates. Each year a team of dedicated volunteers works hard to make OPTOFAIR a reality, from connecting with sponsors and vendors to selecting a theme and organizing the social event.

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Volunteer for an Eye Health Presentation for Seniors

Association News, OD Insider | May - June 2015

A seniors centre in Surrey has requested a short eye health presentation for seniors from a local Doctor of Optometry.

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25th Annual Victoria Conference

Association News, OD Insider | May - June 2015

Pacific University College of Optometry and BC Doctors of Optometry are pleased to present their 25th Annual Victoria Conference. The conference includes 20 hours of Continuing Education for Doctors of Optometry and four hours of paraoptometric education.

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Eye See … Eye Learn® program updates

Association News, OD Insider | May - June 2015

Since September, 2014, Eye See … Eye Learn® has provided eye exams for 1420 kindergarten students. 348 students have received a free pair of glasses under the program. 199 optometrists from 79 clinics have been working to provided eye exams and glasses under ESEL. Thank you to participating doctors of optometry for your hard work in making this program a success in BC!

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BC Doctors of Optometry Fall Symposium – Mark your calendar!

Association News, OD Insider | May - June 2015

The 2015 Fall Symposium will be held October 3 – 4, 2015. More information will be provided soon!

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CAO Congress 2015

Association News, OD Insider | May - June 2015

Plan to attend CAO Congress 2015, July 15-18 in Fredericton, New Brunswick. The CE Program Theme: TECHNOLOGY AND THE FUTURE OF OPTOMETRY will focus on leading edge technology and trends that impact society and the future of optometric practice.

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Make Your Practice Visible!

In Brief, OD Insider | May - June 2015

The Find a DOC search tool makes it easy for patients to find member optometrists in their community.

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Summer Health Pitch: UV and Cataracts

PR Update, OD Insider | May - June 2015

With the approach of summer and with Cataract Awareness Month in June, we will be pitching to local media with story ideas and interview opportunities. Stay tuned for details about coverage in BC!

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Survey Highlights Motivations and Barriers to Regular Eye Exams

PR Update, OD Insider | May - June 2015

Edelman coordinated an Ipsos ”Consumer Understanding & Communication Research Study” in March 2015. The study was intended to understand Canadian’s attitudes and behaviors towards eye care, and to identify the motivations and barriers to getting their eyes examined by an optometrist at the recommended frequency.

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Post Employment Opportunities and Equipment Sales on Optomart

Member Benefits, OD Insider | May - June 2015

Optomart is our online listing service for employment and business opportunities and the sale of optometry equipment. Listings are available for the general public to browse on the BC Doctors of Optometry public-facing site. Posting online to Optomart is a free, exclusive benefit for Association members.

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Modern Optical Announcement

Member Benefits, OD Insider | May - June 2015

BC Doctors of Optometry has a new preferred supplier arrangement with Modern Optical Canada, a division of Modern Optical International. The new arrangement offers the following:

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Roster Update

Roster Update, OD Insider | May - June 2015

Welcome to Our New Members:

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Calendar

Calendar, OD Insider | May - June 2015

July

CAO Congress 2015
July 15 – 18, 2015
Fredericton, New Brunswick

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