Our integrated campaigns use print materials, television commercials, public relations and web resources to reach millions of people in B.C.
The award-winning a-b-See™ program is an awareness program for parents, teachers and children about the importance of regular eye exams and lifelong good eye health practices. One in five children has a vision disorder which, if left unchecked, can affect academic and social development and result in serious long-term effects.
BCAO created the campaign to help identify these children early and raise awareness among parents, teachers and the children themselves. Since 2003, with the support of Essilor Canada, the campaign has reached more than 250,000 children across B.C., as well as their parents and their teachers, using in-class activity kits and teacher information kits, brochures for parents, interactive online kids’ games and television ads. Learn more about a-b-See™ by visiting here.
BC Doctors of Optometry—Healthy Eyes. Doctor Delivered.
BC Doctors of Optometry reaches adults of all ages with the message that healthy eyes are doctor delivered. BC Doctors of Optometry are your one-stop, go-to source in all things eye-related.
We have compiled commonly asked questions and answered them on video for you to watch. Consider it a virtual house call from your eye doctor. Search the BC Doctors of Optometry site for eye-related topics including vision, eye health, eye disease, eye exams, children’s vision problems, prevention, treatment, eyewear and more. To ask your own question, visit the Ask a Doctor of Optometry page.
Teaming up with Nikon Canada, we have also created television ads that feature the stories of real patients whose eye tests uncovered serious and even life-threatening health conditions. Doctors of optometry test for eye diseases, including those that can damage or even destroy your sight. Watch these eye health television ads online.
Occupational Vision Plan
The Occupational Vision Plan (OVP) is a province-wide network of approximately 270 optometrists providing eye care and prescription safety eyewear to B.C. workplaces. In industries as diverse as forestry and technology, OVP offers comprehensive eye examinations, professional consultation and individually tailored programs to help employees work safely and effectively.
OVP is available in 85 communities and has benefited more than 300 companies over the past 25 years, providing professional assessments of employees’ vision and eye health. If you are an employer looking for ways to protect your employees’ vision, reduce injuries and improve productivity and morale in the workplace, find out more about OVP.